The SAM NOW impact campaign aims to inspire and spark critical conversations around the issues and themes highlighted in the film: Mental Health, Family Dynamics and Intergenerational Trauma, prompting audiences to reflect on their own healing journey and their own ways of coping through trauma.


“Statistically, men tend to fall into dangerous, self-destructive behaviors rather than seek professional help for their mental health. They may avoid or delay seeking treatment because of concerns about being treated differently, or due to perceptions that having a mental health issue diminishes their masculinity.” (source)


When a person experiences trauma, it doesn’t just affect the individual; it can impact the whole family. Whether the trauma is experienced in childhood or as an adult, it can continue to influence your life at various points. How a person and their family respond to trauma differs from family to family, but it can potentially have profound implications. (source).


“Healing generational trauma takes courage and strength. It’s common for dysfunctional families to deny their abuse. They silence victims and dump toxic shame onto them. Complicit families keep abuse alive from generation to generation, until one brave survivor boldly ends the cycle of abuse.”

― Dana Arcuri, Certified Trauma Recovery Coach, Soul Rescue: How to Break Free From Narcissistic Abuse & Heal Trauma

Understanding childhood trauma involves recognizing all the ways in which trauma occurs. In Sam Now, we’re privy to a narrative that documents a journey from childhood to adulthood and the different ways in which childhood trauma has impacted the lives of different family members.